Banners and sliders design creation

An advertising banner on a website is one of the most effective information carriers on the Internet. It provides information about the product, motivates the user to take action, sells. The peculiarity of this medium is concise and accurate informing the user about any event or action: a promotion, an offer, a novelty, a discount.

Banners and sliders design creation

Presentation of goods and promotions on the site

An advertising banner is used to draw the user's attention to a specific product group or service; for a call to perform a target action - order, buy, call; to inform about promotions and special offers; to increase the trust of certain pages - the user is directed along the desired path, for example, to implement a sales funnel or promote a specific page of the site.

Google display network

These are banners that operate according to different rules than in the above case, but their task is almost identical. The user needs to be lured to the site from another resource that is part of the Google Display Network or the Yandex Advertising Network. Basic requirements for them: banner design must match the text used in the ad.

Banners and sliders design creation
Banners and sliders design creation

Banner Requirements

  • The general rule for all media of this type is that design and text should attract attention, motivate the user to take action. The call is an obligatory part of advertisements, but it is important to find a middle ground in the pressure of the call and its unobtrusiveness. It is necessary to competently work out the design of the banner on the site and the text from the copywriter in order for the banner to sell.
  • The second requirement follows from the first - no persistence. The modern audience does not tolerate pressure, no one likes obsession.
  • The third rule is formed on the basis of the second point - no advertising without preliminary analytics. All data about the audience to which the product will be offered must be collected before creating a banner for sale. Accurate information about who the product or service is intended for will help in the implementation of the advertising campaign.

Types of advertising banners

  • Internal banners. Banners that are used on the site, for example, on the main page. Such banners will help the visitor to learn about your promotions and new products.
  • Information banners. Such banners place a specific offer and inform about the product. The purpose of such a banner is a direct sale.
  • Branded banners. The purpose of such banners is to remain in the memory of the buyer. The logo is placed on the banners and distributed throughout the Internet.
    When choosing a particular product, a familiar logo will inspire more confidence.
  • Target banners. This type of banner is created to advertise online stores, a website and a company or brand as a whole.
Banners and sliders design creation

All the specified data are observed by specialists of Tanix Group. If you want to order the creation of a banner for the site, please call the numbers listed on the site or leave a request for a call back.