Design

Website design

The website in the XXI century is the face of the company. Today it is impossible to conduct business without a representative office on the Internet, but having a website in itself does not make your company successful.

There are a number of factors to consider when developing a design:

• Choosing the target audience. An important stage, without which the work on the design can be absolutely useless. The age, economic status, geographic location of your customers are determined in order to provide everything you need to purchase a product: from a clear structure to the possibility of ordering with delivery (don't be surprised, this is also taken into account in the design).
• Convenience. The site should be accessible to every user and understandable to any person from the target audience.
• Color scheme. Back to the target audience again. The color scheme is determined not based on the tastes of the designer or the client, but with a focus on the client and his tastes.
• Simplicity. One of the main tasks of a designer is to minimize the number of user actions to accomplish the main goal: buying, ordering, subscribing.

Design success is the result of deep analysis of the brand's audience, so analytics should not be neglected.